Hanks et al., 2016: Advertising vegetable consumption via banners and TV were more likely to eat more vegetables among elementary students
Reference:
Hanks, A. S., Just, D. R., & Brumberg, A. (2016). Marketing vegetables in elementary school cafeterias to increase uptake. Pediatrics, e20151720.
Download PDFSummary:
In elementary schools that posted a vinyl banner displaying vegetable characters around the salad bar and showed television segments about health education featuring vegetable characters, the percentage of students who took vegetables from the salad bar increased from 10% to 35%, as compared to a change in control schools from 6.5% to 7.8%.
Psychological Process:
What Desired Meaning is At Stake?
What is the Person Trying to Understand?
Personal and Social ExperiencesApproach to Desired Meaning
What about it?
Changing beliefs about personal experiences and contexts that lack meaningPsychological Question Addressed
Is this food desirable to eat?Psychological Process 2:
Psychological Process 3:
Social Area:
Health
Intervention Technique:
Direct labeling, of a situation