Turnwald et al., 2017: Labeling vegetable dishes in indulgent terms increased the consumption of vegetable dishes among college students
Reference:
Turnwald, B. P., Boles, D. Z., & Crum, A. J. (2017). Association between indulgent descriptions and vegetable consumption: Twisted carrots and dynamite beets. JAMA internal medicine, 177(8), 1216-1218.
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Labeling vegetable dishes in a university dining hall in indulgent terms (e.g., “rich buttery roasted sweet corn”) increased the number of people who took the vegetable by 25% and the amount of vegetables consumed by 33%, as compared to a basic label (e.g., “corn”).
Psychological Process:
What Desired Meaning is At Stake?
What is the Person Trying to Understand?
Personal and Social ExperiencesApproach to Desired Meaning
What about it?
Changing beliefs about personal experiences and contexts that lack meaningPsychological Question Addressed
Is this food desirable to eat?Psychological Process 2:
Psychological Process 3:
Social Area:
Health
Intervention Technique:
Direct labeling, of a situation