Berger & Rand, 2008: Posting flyers linking alcohol consumption to grad students reduced drinking among undergraduates
Reference:
Berger, J., & Rand, L. (2008). Shifting signals to help health: Using identity signaling to reduce risky health behaviors. Journal of Consumer Research, 35(3), 509-518.
Download PDFSummary:
Posting a flier in undergraduate dorms indicating that most drinking on campus is done by graduate students reduced drinking among undergraduates who did not want to be confused with graduate students.
Psychological Process:
What Desired Meaning is At Stake?
What is the Person Trying to Understand?
Selves (My Own and Others')How?
Psychological Question Addressed
Who do I not want to be, become, or be confused with?Who do I not want to be, become, or be confused with?Psychological Question Addressed
Who do I not want to be, become, or be confused with?Psychological Process 2:
Psychological Process 3:
Social Area:
Health
Intervention Technique:
Prompting with information