Bond et al., 2012: Encouraging voting on social media by promoting a social identity increased voter turnout among 61 million Facebook users
Reference:
Bond, R. M., Fariss, C. J., Jones, J. J., Kramer, A. D., Marlow, C., Settle, J. E., & Fowler, J. H. (2012). A 61-million-person experiment in social influence and political mobilization. Nature, 489(7415), 295.
Download PDFSummary:
Incorporating references to friends who have voted on an election day get-out-the-vote message on a social-media website (Facebook) seen by an estimated 61 million people raised turnout in US Congressional elections by an estimated 340,000.
Psychological Process:
Need
Need to BelongWhat Desired Meaning is At Stake?
What is the Person Trying to Understand?
To Feel Connected, Included, Respected, and Valued by OthersApproach to Desired Meaning
What about it?
Link Belonging to a Behavior or Attitude to Motivate Positive ChangeHow?
Psychological Question Addressed
What is typical or valued in my social community?What is typical or valued in my social community?Changing beliefs about social norms to motivate positive behaviorsPsychological Question Addressed
What is typical or valued in my social community?Psychological Process 2:
Psychological Process 3:
Social Area:
Civic behavior
Intervention Technique:
Prompting with information