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Turnwald et al., 2017: Labeling vegetable dishes in indulgent terms increased the consumption of vegetable dishes among college students

Reference:

Turnwald, B. P., Boles, D. Z., & Crum, A. J. (2017). Association between indulgent descriptions and vegetable consumption: Twisted carrots and dynamite beets. JAMA internal medicine, 177(8), 1216-1218.
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Summary:

Labeling vegetable dishes in a university dining hall in indulgent terms (e.g., “rich buttery roasted sweet corn”) increased the number of people who took the vegetable by 25% and the amount of vegetables consumed by 33%, as compared to a basic label (e.g., “corn”).

Psychological Process:

What Desired Meaning is At Stake?

What is the Person Trying to Understand?

Personal and Social Experiences

Psychological Question Addressed

Is this food desirable to eat?

Psychological Process 2:

Need

What is the Person Trying to Understand?

What Desired Meaning is At Stake?

What Desired Meaning is At Stake?

What About it?

Approach to Desired Meaning

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Psychological Question Addressed

Psychological Process 3:

Need

What Desired Meaning is At Stake?

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Is this food desirable to eat?

Social Area:

Intervention Technique:

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Posted By:

Walton & Wilson, 2018