WISE INTERVENTIONS

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Stöckli et al., 2016, Experiment 1: Placing health- or activity-evoking images on vending machines increased healthier snack purchases

Reference:

Stöckli, S., Stämpfli, A. E., Messner, C., & Brunner, T. A. (2016). An (un) healthy poster: When environmental cues affect consumers’ food choices at vending machines. Appetite, 96, 368-374.
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Summary:

Placing posters on vending machines at a European university with a health-evoking nature image (grassland, trees, and a blue sky with clouds) or an activity-evoking image (running legs in sport shoes), instead of a pleasure-evoking image (two carousels with a summery blue sky) or no poster, led customers to purchase more healthy snacks.

Psychological Process:

What Desired Meaning is At Stake?

What is the Person Trying to Understand?

Selves (My Own and Others')

Approach to Desired Meaning

What about it?

Changing beliefs about goals

How?

Psychological Question Addressed

What were my goals?What were my goals?

Psychological Question Addressed

What were my goals?

Psychological Process 2:

Need

What is the Person Trying to Understand?

What Desired Meaning is At Stake?

What Desired Meaning is At Stake?

What About it?

Approach to Desired Meaning

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Psychological Question Addressed

Psychological Process 3:

Need

What Desired Meaning is At Stake?

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

What were my goals?

Social Area:

Intervention Technique:

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Posted By:

Walton & Wilson, 2018