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Milkman et al., 2011: Planning when and where to vaccinate increased vaccination rates among employees

Reference:

Milkman, K. L., Beshears, J., Choi, J. J., Laibson, D., & Madrian, B. C. (2011). Using implementation intentions prompts to enhance influenza vaccination rates. Proceedings of the National Academy of Sciences, 108(26), 10415-10420.
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Summary:

3,272 employees of a large utility company received mailers with information about upcoming flu shot clinics. Including a prompt to write down the date and time the employee would get the shot increased vaccination rates from 33.1% to 37.3%.

Psychological Process:

What Desired Meaning is At Stake?

What is the Person Trying to Understand?

Selves (My Own and Others')

Approach to Desired Meaning

What about it?

Changing beliefs about goals

Psychological Question Addressed

Where and when will I accomplish my goals?

Psychological Process 2:

Need

What is the Person Trying to Understand?

What Desired Meaning is At Stake?

What Desired Meaning is At Stake?

What About it?

Approach to Desired Meaning

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Psychological Question Addressed

Psychological Process 3:

Need

What Desired Meaning is At Stake?

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Where and when will I accomplish my goals?

Social Area:

Intervention Technique:

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Posted By:

Walton & Wilson, 2018