Milkman et al., 2011: Planning when and where to vaccinate increased vaccination rates among employees
Milkman, K. L., Beshears, J., Choi, J. J., Laibson, D., & Madrian, B. C. (2011). Using implementation intentions prompts to enhance influenza vaccination rates. Proceedings of the National Academy of Sciences, 108(26), 10415-10420.Download PDF
3,272 employees of a large utility company received mailers with information about upcoming flu shot clinics. Including a prompt to write down the date and time the employee would get the shot increased vaccination rates from 33.1% to 37.3%.