Berger & Rand, 2008: Posting flyers linking alcohol consumption to grad students reduced drinking among undergraduates
Berger, J., & Rand, L. (2008). Shifting signals to help health: Using identity signaling to reduce risky health behaviors. Journal of Consumer Research, 35(3), 509-518.Download PDF
Posting a flier in undergraduate dorms indicating that most drinking on campus is done by graduate students reduced drinking among undergraduates who did not want to be confused with graduate students.