WISE INTERVENTIONS

<go to database

DeJong et al., 2006: Using marketing campaigns involving social norms decreased alcohol consumption among college students

Reference:

DeJong, W., Schneider, S. K., Towvim, L. G., Murphy, M. J., Doerr, E. E., Simonsen, N. R., ... & Scribner, R. A. (2006). A multisite randomized trial of social norms marketing campaigns to reduce college student drinking. Journal of studies on alcohol, 67(6), 868-879.
Download PDF

Summary:

Extending Schroeder & Prentice (1998), a trial in 18 institutions of higher education found that students at institutions randomized to a social-norms marketing condition perceived less drinking on campus and reported less alcohol consumption.

Psychological Process:

Psychological Process 2:

Need

What is the Person Trying to Understand?

What Desired Meaning is At Stake?

What Desired Meaning is At Stake?

What About it?

Approach to Desired Meaning

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Psychological Question Addressed

Psychological Process 3:

Need

What Desired Meaning is At Stake?

Approach to Desired Meaning

Social Area:

Intervention Technique:

Share This Post:

Posted By:

Walton & Wilson, 2018