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DeJong et al., 2009: Using marketing campaigns involving social norms had no effect on alcohol consumption among college students

Reference:

DeJong, W., Schneider, S. K., Towvim, L. G., Murphy, M. J., Doerr, E. E., Simonsen, N. R., ... & Scribner, R. A. (2009). A multisite randomized trial of social norms marketing campaigns to reduce college student drinking: A replication failure. Substance Abuse, 30(2), 127-140.
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Summary:

Extending Dejong et al. (2006), a trial in 14 institutions of higher education found that students at institutions randomized to a social-norms marketing condition did not have lower perceptions of student drinking levels or less self-reported alcohol consumption.

Psychological Process:

Psychological Process 2:

Need

What is the Person Trying to Understand?

What Desired Meaning is At Stake?

What Desired Meaning is At Stake?

What About it?

Approach to Desired Meaning

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Psychological Question Addressed

Psychological Process 3:

Need

What Desired Meaning is At Stake?

Approach to Desired Meaning

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Walton & Wilson, 2018