Allcott, 2011: Comparing utility bills with neighbors reduced home energy use among 600,000 households, especially among high-energy users
Allcott, H. (2011). Social norms and energy conservation. Journal of public Economics, 95(9-10), 1082-1095.Download PDF
Social-norm information provided in home utility bills, including comparisons with average and efficient neighbors, reduced home energy use by 2% across nearly 600,000 households, with the greatest reductions among high users.