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Allcott, 2011: Comparing utility bills with neighbors reduced home energy use among 600,000 households, especially among high-energy users

Reference:

Allcott, H. (2011). Social norms and energy conservation. Journal of public Economics, 95(9-10), 1082-1095.
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Summary:

Social-norm information provided in home utility bills, including comparisons with average and efficient neighbors, reduced home energy use by 2% across nearly 600,000 households, with the greatest reductions among high users.

Psychological Process:

Psychological Process 2:

Need

What is the Person Trying to Understand?

What Desired Meaning is At Stake?

What Desired Meaning is At Stake?

What About it?

Approach to Desired Meaning

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Psychological Question Addressed

Psychological Process 3:

Need

What Desired Meaning is At Stake?

Approach to Desired Meaning

Social Area:

Intervention Technique:

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Posted By:

Walton & Wilson, 2018