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Goldstein et al., 2008, Experiment 2: Placing signs in hotel bathrooms about how most guests reused their towels or appealing to guests' identities increased such behavior among guests

Reference:

Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of consumer Research, 35(3), 472-482.
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Summary:

Signs in hotel bathrooms that conveyed that most guests who stayed in that specific room reused their towels at least once increased the towel reuse rate to 49%, from 37% in response to a standard environmental appeal, and 41-44% in response to response to normative appeals based on citizenship identity, gender-identity, and hotel guest identity.

Psychological Process:

Psychological Process 2:

Need

What is the Person Trying to Understand?

What Desired Meaning is At Stake?

What Desired Meaning is At Stake?

What About it?

Approach to Desired Meaning

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Psychological Question Addressed

Psychological Process 3:

Need

What Desired Meaning is At Stake?

Approach to Desired Meaning

Psychological Question Addressed

What is typical or valued here?

Social Area:

Intervention Technique:

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Posted By:

Walton & Wilson, 2018