WISE INTERVENTIONS

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Rokeach, 1971: Confronting values of fredom and equality increased willingness to promote equal rights and interest in ethnic studies among undergraduates over a year and a half

Reference:

Rokeach, M. (1971). Long-range experimental modification of values, attitudes, and behavior. American psychologist, 26(5), 453.
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Summary:

Undergraduates in the 1960s were asked to rank their values and typically ranked “freedom” over “equality.” Some were told that this ranking meant that people valued freedom for themselves more than freedom for other people, and further elaborated on this. This message led students to value “equality” and equal rights more highly over the next 15-17 months, increased the percentage who chose to major in an ethnic studies core 5 months later from 22% to 42%, and increased the percentage who responded to a solicitation from the NAACP over this period from 11% to 26%.

Psychological Process:

What Desired Meaning is At Stake?

What is the Person Trying to Understand?

To See the Self as Adequate

Psychological Question Addressed

Am I not living up to my attitudes or values?

Psychological Process 2:

Need

What is the Person Trying to Understand?

What Desired Meaning is At Stake?

What Desired Meaning is At Stake?

What About it?

Approach to Desired Meaning

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Psychological Question Addressed

Psychological Process 3:

Need

What Desired Meaning is At Stake?

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Am I not living up to my attitudes or values?

Social Area:

Intervention Technique:

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Posted By:

Walton & Wilson, 2018