Radke & Klisurich, 1947, Study 2: Discussing, promoting, and endorsing milk consumption increased such intake among low-income housewives over four weeks
Reference:
Radke, M., & Klisurich, D. (1947). Experiments in changing food habits. Journal of the American Dietetic Association, 23, 403-409.
Download PDFSummary:
Housewives of low socioeconomic status either listened to a lecture providing substantive information on the virtues of increasing consumption of milk or took part in a group discussion that addressed these themes, emphasized “what housewives in general might do,” and closed by asking mothers if they would use more milk in their family diets, which mothers indicated unanimously. Two and four weeks later, those in the group discussion condition were more likely to report having increased the consumption of milk. At 4 weeks, 50% of those in the group discussion condition reported increased consumption of fresh milk, versus 14% in the lecture condition.
Psychological Process:
Need
Need to BelongWhat Desired Meaning is At Stake?
What is the Person Trying to Understand?
To Feel Connected, Included, Respected, and Valued by OthersApproach to Desired Meaning
What about it?
Link Belonging to a Behavior or Attitude to Motivate Positive ChangeHow?
Psychological Question Addressed
What is typical or valued in my social community?What is typical or valued in my social community?Changing beliefs about social norms to motivate positive behaviorsPsychological Question Addressed
What is typical or valued in my social community?Psychological Process 2:
Psychological Process 3:
Social Area:
Health behavior
Intervention Technique:
Prompting by altering situations