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Lewin, 1958: Encouraging identities and decision making increased servings of organ meats among middle-class housewives

Reference:

Lewin, K. (1958). Group decision and social change in EE Maccoby, TM Newcomb and EL Hartley (Eds.) Readings in Social Psychology (197-211). New York, NY: Holt, Rinehart, Winston.
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Summary:

Middle class, Midwestern housewives during World War II either listened to a lecture providing substantive information on the virtues of “ethnic” organ meats and recipes or took part in a small-group discussion that emphasized how “housewives like you” can serve such meats. Facilitating the perception of group decision making, the discussion ended with a show of hands to serve organ meats. The small-group discussion increased the percentage of housewives who served organ meats to their families over the next week from 3% to 32%.

Psychological Process:

Psychological Process 2:

Need

What is the Person Trying to Understand?

What Desired Meaning is At Stake?

What Desired Meaning is At Stake?

What About it?

Approach to Desired Meaning

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Psychological Question Addressed

Psychological Process 3:

Need

What Desired Meaning is At Stake?

Approach to Desired Meaning

Social Area:

Intervention Technique:

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Posted By:

Walton & Wilson, 2018