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Hallsworth et al., 2014: Encouraging tax compliance with social norms increased tax revenue over 23 days

Reference:

Hallsworth, M., List, J. A., Metcalfe, R. D., & Vlaev, I. (2017). The behavioralist as tax collector: Using natural field experiments to enhance tax compliance. Journal of Public Economics, 148, 14-31.
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Summary:

In a trial of letters sent to more than 100,000 citizens delinquent in their tax payments, the letter containing the strongest norm statement (“Nine out of ten people in the UK pay their taxes on time. You are currently in the very small minority of people who have not paid us yet”) produced an additional £1.9 million (»$2.73) in tax revenue among 16,515 recipients over 23 days.

Psychological Process:

Psychological Process 2:

Need

What is the Person Trying to Understand?

What Desired Meaning is At Stake?

What Desired Meaning is At Stake?

What About it?

Approach to Desired Meaning

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Psychological Question Addressed

Psychological Process 3:

Need

What Desired Meaning is At Stake?

Approach to Desired Meaning

Social Area:

Intervention Technique:

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Posted By:

Walton & Wilson, 2018