Bond et al., 2012: Encouraging voting on social media by promoting a social identity increased voter turnout among 61 million Facebook users
Bond, R. M., Fariss, C. J., Jones, J. J., Kramer, A. D., Marlow, C., Settle, J. E., & Fowler, J. H. (2012). A 61-million-person experiment in social influence and political mobilization. Nature, 489(7415), 295.Download PDF
Incorporating references to friends who have voted on an election day get-out-the-vote message on a social-media website (Facebook) seen by an estimated 61 million people raised turnout in US Congressional elections by an estimated 340,000.