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Bond et al., 2012: Encouraging voting on social media by promoting a social identity increased voter turnout among 61 million Facebook users

Reference:

Bond, R. M., Fariss, C. J., Jones, J. J., Kramer, A. D., Marlow, C., Settle, J. E., & Fowler, J. H. (2012). A 61-million-person experiment in social influence and political mobilization. Nature, 489(7415), 295.
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Summary:

Incorporating references to friends who have voted on an election day get-out-the-vote message on a social-media website (Facebook) seen by an estimated 61 million people raised turnout in US Congressional elections by an estimated 340,000.

Psychological Process:

Psychological Process 2:

Need

What is the Person Trying to Understand?

What Desired Meaning is At Stake?

What Desired Meaning is At Stake?

What About it?

Approach to Desired Meaning

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Psychological Question Addressed

Psychological Process 3:

Need

What Desired Meaning is At Stake?

Approach to Desired Meaning

Social Area:

Intervention Technique:

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Posted By:

Walton & Wilson, 2018