WISE INTERVENTIONS

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Gerber et al., 2016: Representing voting as an identity had no effect on the 2014 primary election voter turnout

Reference:

Gerber, A. S., Huber, G. A., Biggers, D. R., & Hendry, D. J. (2016). A field experiment shows that subtle linguistic cues might not affect voter behavior. Proceedings of the National Academy of Sciences, 113(26), 7112-7117.
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Summary:

A diverse sample of eligible voters completed a 10-item survey up to 4 days before 2014 primary elections, most of which were not competitive. Referring to voting in survey items using nouns—as an opportunity to become “a voter”—rather than as verbs—as a task to be completed, “to vote”—had no effect on voter turnout.

Psychological Process:

What Desired Meaning is At Stake?

What is the Person Trying to Understand?

Selves (My Own and Others')

Approach to Desired Meaning

What about it?

Changing self-identity

How?

Psychological Question Addressed

Who could I become?Who could I become?

Psychological Question Addressed

Who could I become?

Psychological Process 2:

Need

What is the Person Trying to Understand?

What Desired Meaning is At Stake?

What Desired Meaning is At Stake?

What About it?

Approach to Desired Meaning

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Psychological Question Addressed

Psychological Process 3:

Need

What Desired Meaning is At Stake?

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Who could I become?

Social Area:

Intervention Technique:

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Posted By:

Walton & Wilson, 2018