Grant & Hofmann, 2011: Encouraging washing hands to protect patients' health increased soap use among medical professionals over two weeks
Reference:
Grant, A. M., & Hofmann, D. A. (2011). It’s not all about me: Motivating hand hygiene among health care professionals by focusing on patients. Psychological science, 22(12), 1494-1499.
Download PDFSummary:
Placing signs on hospital soap dispensers to encourage medical professionals to wash their hands to protect their patients’ health, instead of signs that emphasized protecting their own health, increased soap use over a 2-week period.
Psychological Process:
Need
Need to BelongWhat Desired Meaning is At Stake?
What is the Person Trying to Understand?
To Feel Connected, Included, Respected, and Valued by OthersApproach to Desired Meaning
What about it?
Link Belonging to a Behavior or Attitude to Motivate Positive ChangeHow?
Psychological Question Addressed
Will this behavior help other people?Will this behavior help other people?Linking social connections and feelings of belonging to goal pursuitsPsychological Question Addressed
Will this behavior help other people?Psychological Process 2:
Psychological Process 3:
Social Area:
Health
Intervention Technique:
Direct labeling, of a situation