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Grant et al., 2007: Engaging in a 5-minute interaction with a scholarship beneficiary increased money raised among unversity fundraisers over the next month

Reference:

Grant, A. M., Campbell, E. M., Chen, G., Cottone, K., Lapedis, D., & Lee, K. (2007). Impact and the art of motivation maintenance: The effects of contact with beneficiaries on persistence behavior. Organizational behavior and human decision processes, 103(1), 53-67.
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Summary:

University fundraisers given the opportunity to meet and have a respectful 5-minute interaction with a scholarship beneficiary raised 171% more money over the next month. This effect was observed above and beyond both a no-treatment control condition and a condition in which participants read and discussed a one-page letter from a beneficiary about how the scholarship had made a difference in their life. It was mediated by a greater perceived impact of their work and greater persistence.

Psychological Process:

Psychological Process 2:

Need

What is the Person Trying to Understand?

What Desired Meaning is At Stake?

What Desired Meaning is At Stake?

What About it?

Approach to Desired Meaning

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Psychological Question Addressed

Psychological Process 3:

Need

What Desired Meaning is At Stake?

Approach to Desired Meaning

Psychological Question Addressed

Will this behavior help other people?

Social Area:

Intervention Technique:

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Posted By:

Walton & Wilson, 2018