Asensio & Delmas, 2015: Linking energy usage to health and environmental issues reduced usage over 100 days
Reference:
Asensio, O. I., & Delmas, M. A. (2015). Nonprice incentives and energy conservation. Proceedings of the National Academy of Sciences, 112(6), E510-E515.
Download PDFSummary:
Residential energy consumers received access to online information with real-time appliance-level electricity usage information. Linking this to health and environmental issues (e.g., pounds of pollutants, childhood asthma, cancer) reduced usage by 8% over 100 days, with especially large reductions for families with children (19%) and for households in the top quantile of use (15.5%). Linking the same information to increased utility bills had no effect.
Psychological Process:
What Desired Meaning is At Stake?
What is the Person Trying to Understand?
Selves (My Own and Others')Psychological Question Addressed
What were my goals?Psychological Process 2:
Psychological Process 3:
Heading
What were my goals?Social Area:
Sustainability
Intervention Technique:
Prompting with information