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Sparkman & Walton, 2017 Experiment 4: Learning that people are increasingly limiting their meat consumption increased likelihood of ordering lunch without meat

Reference:

Sparkman, G., & Walton, G. M. (2017). Dynamic norms promote sustainable behavior, even if it is counternormative. Psychological science, 28(11), 1663-1674.
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Summary:

Lunch goers who learned that the number of people who make an effort to limit their meat consumption is rising (a “dynamic norm”) were twice as likely to order lunch without meat as compared to either those who learned that some people make an effort to limit their meat consumption or those in a control condition (34% versus 17%).

Psychological Process:

Psychological Process 2:

Need

What is the Person Trying to Understand?

What Desired Meaning is At Stake?

What Desired Meaning is At Stake?

What About it?

Approach to Desired Meaning

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Psychological Question Addressed

Psychological Process 3:

Need

What Desired Meaning is At Stake?

Approach to Desired Meaning

Psychological Question Addressed

Is what is typical or valued changing?

Social Area:

Intervention Technique:

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Posted By:

Walton & Wilson, 2018