Papies et al., 2014: Priming recipes as healthy decreased the amount of unhealthy snacks bought by overweight grocery shoppers
Reference:
Papies, E. K., Potjes, I., Keesman, M., Schwinghammer, S., & Van Koningsbruggen, G. M. (2014). Using health primes to reduce unhealthy snack purchases among overweight consumers in a grocery store. International Journal of Obesity, 38(4), 597.
Download PDFSummary:
Handing a flier with a recipe including health related words (e.g., “good for your figure”), rather than one with neutral words (e.g., “try it out”), to grocery shoppers led overweight customers to buy 74% fewer unhealthy snacks. There was no effect for normal weight customers.
Psychological Process:
What Desired Meaning is At Stake?
What is the Person Trying to Understand?
Selves (My Own and Others')Psychological Question Addressed
What were my goals?Psychological Process 2:
Psychological Process 3:
Heading
What were my goals?Social Area:
Health
Intervention Technique:
Prompting by altering situations