WISE INTERVENTIONS

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Papies et al., 2014: Priming recipes as healthy decreased the amount of unhealthy snacks bought by overweight grocery shoppers

Reference:

Papies, E. K., Potjes, I., Keesman, M., Schwinghammer, S., & Van Koningsbruggen, G. M. (2014). Using health primes to reduce unhealthy snack purchases among overweight consumers in a grocery store. International Journal of Obesity, 38(4), 597.
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Summary:

Handing a flier with a recipe including health related words (e.g., “good for your figure”), rather than one with neutral words (e.g., “try it out”), to grocery shoppers led overweight customers to buy 74% fewer unhealthy snacks. There was no effect for normal weight customers.

Psychological Process:

What Desired Meaning is At Stake?

What is the Person Trying to Understand?

Selves (My Own and Others')

Approach to Desired Meaning

What about it?

Changing beliefs about goals

How?

Psychological Question Addressed

What were my goals?What were my goals?

Psychological Question Addressed

What were my goals?

Psychological Process 2:

Need

What is the Person Trying to Understand?

What Desired Meaning is At Stake?

What Desired Meaning is At Stake?

What About it?

Approach to Desired Meaning

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Psychological Question Addressed

Psychological Process 3:

Need

What Desired Meaning is At Stake?

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

What were my goals?

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Intervention Technique:

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Posted By:

Walton & Wilson, 2018