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Papies & Veling, 2013: Priming recipes as healthy in a restaurant menu increased selection of low-calorie foods among chronic and current dieters

Reference:

Papies, E. K., & Veling, H. (2013). Healthy dining. Subtle diet reminders at the point of purchase increase low-calorie food choices among both chronic and current dieters. Appetite, 61, 1-7.
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Summary:

Embedding diet-related words in a restaurant menu—the description of the salads included “low in calories,” “calorie-conscious,” “Are you also watching your weight?”)—versus not (“special offer”) increased the selection of low-calorie foods (salad or fish) for chronic and current dieters (nearly 50% of menu choices, versus about 15%). There was no effect for nondieters.

Psychological Process:

What Desired Meaning is At Stake?

What is the Person Trying to Understand?

Selves (My Own and Others')

Approach to Desired Meaning

What about it?

Changing beliefs about goals

How?

Psychological Question Addressed

What were my goals?What were my goals?

Psychological Question Addressed

What were my goals?

Psychological Process 2:

Need

What is the Person Trying to Understand?

What Desired Meaning is At Stake?

What Desired Meaning is At Stake?

What About it?

Approach to Desired Meaning

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Psychological Question Addressed

Psychological Process 3:

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What Desired Meaning is At Stake?

Approach to Desired Meaning

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How?

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Posted By:

Greg Walton & Timothy Wilson