Huang & Aaker (2019), Study 6
We went to the African country of Ghana and assigned executives who had just completed an executive education program to a journey metaphor, a destination metaphor, or a no-metaphor control condition. In the two metaphor conditions, executives participated in a 30-min thought practice, guided by three trained on-site interviewers in conjunction with the graduation ceremony. Six months after graduation, all executives were asked to report their continuing goal-aligned behaviors (i.e., continuing to implement business practices from the program) through the program's standard follow-up survey either online or over the phone (when an Internet connection was not available). We found that those who thought of the program as a journey reported higher tendency to continue executing the business practices they learned in the program.