Graham et al., 2011: Reporting mileage and giving feedback about the benefits of driving less decreased driving over four weeks
Reference:
Graham, J., Koo, M., & Wilson, T. D. (2011). Conserving energy by inducing people to drive less. Journal of Applied Social Psychology, 41(1), 106-118.
Download PDFSummary:
People who reported how much they drove online every two days for two weeks reported driving less within this period and, after this period ended, less over the subsequent two weeks. In addition, people who received online feedback information about how much money (on gasoline and maintenance) and pollution they had saved by reducing their driving drove even less.
Psychological Process:
What Desired Meaning is At Stake?
What is the Person Trying to Understand?
Selves (My Own and Others')Psychological Question Addressed
What were my goals?Psychological Process 2:
Psychological Process 3:
Heading
What were my goals?Social Area:
Sustainability
Intervention Technique:
Prompting with information; Prompting with leading questions