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Yoshida et al., 2012: Withholding audience laughter while depicting racist jokes in videos improved implicit normative evaluations and reduced discrimination among adults

Reference:

Yoshida, E., Peach, J. M., Zanna, M. P., & Spencer, S. J. (2012). Not all automatic associations are created equal: How implicit normative evaluations are distinct from implicit attitudes and uniquely predict meaningful behavior. Journal of Experimental Social Psychology, 48(3), 694-706.
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Summary:

Exposing people to a video depicting a racist joke but withholding the audience’s laughter improved implicit normative evaluations of that group (the association between the group and “most people like”) and reduced discrimination against the group on a laboratory task.

Psychological Process:

Psychological Process 2:

Need

What is the Person Trying to Understand?

What Desired Meaning is At Stake?

What Desired Meaning is At Stake?

What About it?

Approach to Desired Meaning

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Psychological Question Addressed

Psychological Process 3:

Need

What Desired Meaning is At Stake?

Approach to Desired Meaning

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Posted By:

Walton & Wilson, 2018