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Grant & Gino, 2010: Being grateful to university fundraisers for their work increased their social worth and the number of calls from fundraisers over the next week

Reference:

Grant, A. M., & Gino, F. (2010). A little thanks goes a long way: Explaining why gratitude expressions motivate prosocial behavior. Journal of personality and social psychology, 98(6), 946.
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Summary:

Having a director of annual giving thank university fundraisers for their work (“I am very grateful for your hard work. We sincerely appreciate your contribution to the university”) increased the number of calls fundraisers made over the next week by about 50%, an effect mediated by greater feelings of social worth (e.g., feeling valued as a person).

Psychological Process:

Psychological Process 2:

Need

What is the Person Trying to Understand?

What Desired Meaning is At Stake?

What Desired Meaning is At Stake?

What About it?

Approach to Desired Meaning

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Psychological Question Addressed

Psychological Process 3:

Need

What Desired Meaning is At Stake?

Approach to Desired Meaning

Social Area:

Intervention Technique:

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Posted By:

Walton & Wilson, 2018