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Campos et al., 2017: Developing a mindset of innovative behavior increased success among Togolese microbusiness owners over two years

Reference:

Campos, F., Frese, M., Goldstein, M., Iacovone, L., Johnson, H. C., McKenzie, D., & Mensmann, M. (2017). Teaching personal initiative beats traditional training in boosting small business in West Africa. Science, 357(6357), 1287-1290.
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Summary:

Microbusiness owners in Togo (<50 employees, non-agricultural) completed a personal initiative training designed to facilitate “a mindset of self-starting behavior, innovation, identifying and exploiting new opportunities, goal-setting, planning and feedback cycles, and overcoming obstacles” over three half-day sessions per week across 4 weeks (36 hours of classroom instruction) plus a 3-hour trainer visit to the business once a month for the next four months. As compared to business owners who received a traditional business training focused on “accounting and financial management, marketing, human resource management, and formalization,” businesses in the personal initiative condition showed greater growth in profits over the next two and plus years, and more diversified product lines, greater use of personal initiative, greater capital and labor inputs, greater innovation, and greater access to finance.

Psychological Process:

What Desired Meaning is At Stake?

What is the Person Trying to Understand?

Selves (My Own and Others')

Approach to Desired Meaning

What about it?

Changing self-identity

How?

Psychological Question Addressed

Who could I become?Who could I become?

Psychological Question Addressed

Who could I become?

Psychological Process 2:

Need

What is the Person Trying to Understand?

What Desired Meaning is At Stake?

What Desired Meaning is At Stake?

What About it?

Approach to Desired Meaning

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Psychological Question Addressed

Psychological Process 3:

Need

What Desired Meaning is At Stake?

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Who could I become?

Social Area:

Intervention Technique:

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Posted By:

Walton & Wilson, 2018