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Van de Vyver & John, 2017: Encouraging to nominate a local building as a community asset with social norms had no effect on the likelihood of Parish councils who reviewed more information or who nominated a building over three weeks to four months

Reference:

Van de Vyver, J., & John, P. (2017). A field experiment: Testing the potential of norms for achieving behavior change in English parishes. Journal of Applied Social Psychology, 47(6), 347-352.
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Summary:

Parish councils in England were sent (1) no email, (2) an email urging them to nominate a local building or land as “an asset of community value” (“Protect a community asset—it is quick and easy”), or (3) a similar email but one that also referenced a social norm (“Parishes and local groups all over the country are nominating community assets. Over 1,000 assets have already been listed.”). There was no difference by condition in the percentage of recipients who click on the link for more information within 3 weeks of sending or the number of community assets listed within 4 months of the email.

Psychological Process:

Psychological Process 2:

Need

What is the Person Trying to Understand?

What Desired Meaning is At Stake?

What Desired Meaning is At Stake?

What About it?

Approach to Desired Meaning

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Psychological Question Addressed

Psychological Process 3:

Need

What Desired Meaning is At Stake?

Approach to Desired Meaning

Social Area:

Intervention Technique:

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Posted By:

Walton & Wilson, 2018