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Gerber et al., 2017: Representing voting as an identity had no effect on the 2015 primary election voter turnout

Reference:

Gerber, A., Hoffman, M., Morgan, J., & Raymond, C. (2017). One in a Million: Field Experiments on Perceived Closeness of the Election and Voter Turnout (No. w23071). National Bureau of Economic Research.
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Summary:

A diverse sample of eligible voters completed a 10-item survey up to 4 days before 2015 general elections in three states with a gubernatorial election (Kentucky, Louisiana, and Mississippi) and a large city with a contested mayoral election (Houston, TX). Referring to voting in survey items using nouns—as an opportunity to become “a voter”—rather than as verbs—as a task to be completed, “to vote”—had no effect on voter turnout, including in various subsamples of participants.

Psychological Process:

What Desired Meaning is At Stake?

What is the Person Trying to Understand?

Selves (My Own and Others')

Approach to Desired Meaning

What about it?

Changing self-identity

How?

Psychological Question Addressed

Who could I become?Who could I become?

Psychological Question Addressed

Who could I become?

Psychological Process 2:

Need

What is the Person Trying to Understand?

What Desired Meaning is At Stake?

What Desired Meaning is At Stake?

What About it?

Approach to Desired Meaning

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Psychological Question Addressed

Psychological Process 3:

Need

What Desired Meaning is At Stake?

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Who could I become?

Social Area:

Intervention Technique:

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Posted By:

Walton & Wilson, 2018