Brannon & Walton, 2013, Study 3: Freely choosing to connect and interact with a Mexican American student increased interest and positive attitudes toward Latinos among White and Asian undergaduates over six months
White and Asian undergraduates had a positive interaction with a Mexican American student. When they (1) were led to feel socially connected to this student, disposing them to share her interests; and (2) had the opportunity to freely work with her to design a Mexican cultural product (instead of being required to do so), they showed reduced levels of implicit prejudice against Latinos. This was mediated by greater engagement in the Mexican cultural task. Moreover, in combination with participants in the treatment condition in Brannon & Walton, 2013 Study 2, they reported, an average of 6-months later, greater interest in talking with Mexican American peers and more positive attitudes toward Mexican immigrants.