WISE INTERVENTIONS

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Bryan et al., 2011, Experiment 3: Representing voting as an identity increased voter turnout among New Jersey voters

Reference:

Bryan, C. J., Walton, G. M., Rogers, T., & Dweck, C. S. (2011). Motivating voter turnout by invoking the self. Proceedings of the National Academy of Sciences, 108(31), 12653-12656.
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Summary:

A diverse sample of eligible New Jersey voters completed a 10-item survey the day before the 2009 New Jersey gubernatorial election. Referring to voting in survey items using nouns—as an opportunity to become “a voter”—rather than as verbs—as a task to be completed, “to vote”—increased voter turnout by 10.9 percentage-points.

Psychological Process:

What Desired Meaning is At Stake?

What is the Person Trying to Understand?

Selves (My Own and Others')

Approach to Desired Meaning

What about it?

Changing self-identity

How?

Psychological Question Addressed

Who could I become?Who could I become?

Psychological Question Addressed

Who could I become?

Psychological Process 2:

Need

What is the Person Trying to Understand?

What Desired Meaning is At Stake?

What Desired Meaning is At Stake?

What About it?

Approach to Desired Meaning

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Psychological Question Addressed

Psychological Process 3:

Need

What Desired Meaning is At Stake?

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Who could I become?

Social Area:

Intervention Technique:

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Posted By:

Walton & Wilson, 2018