WISE INTERVENTIONS

<go to database

Schultz et al., 2007: Rewarding residents with a happy face for saving energy reduced their energy use even more over three weeks

Reference:

Schultz, P. W., Nolan, J. M., Cialdini, R. B., Goldstein, N. J., & Griskevicius, V. (2007). The constructive, destructive, and reconstructive power of social norms. Psychological science, 18(5), 429-434.
Download PDF

Summary:

Residents received handwritten information about (1) energy use in their home in the previous week and (2) information about how much energy the average household in their neighborhood had used. Some residents also received (3) a happy face if they were using less energy than average or a sad face if they were using more. Among those residents who were using less energy than others, the addition of the happy face reduced energy use over the subsequent three weeks.

Psychological Process:

Psychological Process 2:

Need

What is the Person Trying to Understand?

What Desired Meaning is At Stake?

What Desired Meaning is At Stake?

What About it?

Approach to Desired Meaning

Approach to Desired Meaning

How?

Psychological Question Addressed

Psychological Question Addressed

Psychological Question Addressed

Psychological Process 3:

Need

What Desired Meaning is At Stake?

Approach to Desired Meaning

Social Area:

Intervention Technique:

Share This Post:

Posted By:

Walton & Wilson, 2018